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What an Auction Guarantee Means for a Benefit
An auction guarantee sets a minimum for a benefit's headline lots before bidding starts. amfAR's 2024 Cannes gala reached $16 million, per a Hollywood Reporter recap.
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How Silent Auction Items Get Procured for Benefit Galas
Silent auction items reach the table through committees, board networks and donor letters, with IRS fair market value rules shaping every acknowledgment.
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Celebrity Perfume and Beauty Lines: Who Actually Owns the Formula
Celebrity fragrance lines usually run on license agreements. Coty filings and LVMH's Fenty page show where formulas, trademarks and control actually sit.
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Celebrity Gossip vs. Reporting: Knowing the Difference
Celebrity gossip and reported entertainment journalism differ at the level of method. Two published codes, from SPJ and the Editors' Code of Practice, show exactly where the line sits.
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Big Law Firms Move Into Sports Marketing and Networking Events
Law firms are borrowing the gala playbook: sponsorships, athlete interviews and hospitality, all aimed at winning sports business.
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Ambassador Contract Clauses: Why Luxury Brands Drop Celebrity Ambassadors Mid-Contract
Celebrity ambassadors are hired to embody a luxury brand. When the fit breaks, houses can end the deal before the contract runs out.
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Aaron Sorkin to Receive Newport Beach Film Festival's Maverick Award
A career retrospective, a live podcast taping, and a free ticket — the festival's honor for the writer of The Social Network doubles as an awards-season platform.
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What Gala Sponsorship Tiers Actually Include, From Title to In-Kind
The wall of logos at a gala is a ladder with strict rules. Here is what each sponsorship tier actually buys, from title billing to in-kind support.
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Events and Affairs — Event Planning Basics: From Idea to Sold-Out Night
Budget, venue and promotion, in that order — a first-timer's map of how a gathering becomes a night people pay to attend.
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Celebrity Jeopardy SNL — Celebrity Jeopardy: The SNL Sketch That Refuses to Die
Fifty years of game-show parody, one contemptuous host, and the famous guests who keep coming back to be humiliated on purpose.