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THEUNISSEN SS24 during Paris Fashion Week

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THEUNISSEN Spring-Summer 2024 collection during Paris Fashion Week

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For its SS24 collection, the eponymous brand THEUNISSEN approaches an image of the woman on vacation, uninhibited, evolving between sunny days and trendy evenings.  

During her fashion show in the heart of Paris at the Chinese Cultural Center, Ariane calls on DJ Tovan Kao, who sets the tone of the walk with rhythmic and powerful music, in the image of the brand. 


This collection, between structure and fluidity, work of silhouettes and striking colors, highlights the body of the woman with unexpected cuts, the goal being to create a sexy wardrobe. 

The precise work of the cuts and the choice of material of the clothes allows to follow the body's curves, highlighting the shape and the silhouette of the one who wears the creations.

Indeed, the second skin is the driving line of this collection while maintening her artistic direction inspired by the 80s, giving birth to hourglass silhouettes, XXL shoulders and mini waistes.


This new breath of modernity is accentuated by the vintage creations of the jewelry brand Upcycles Anicet as well as the participation of the shoe brand Francesca Bellavita that the models wear while walking on the runway. 


Ariane THEUNISSEN, by her desire to promote French crafts, creates a collection entirely thought and made in Paris, with materials coming mainly from the end of series of big houses.

Runway Looks

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Photo: Press THEUNISSEN

More on: @theunissen.paris


By Senior Fashion Editor 24FashionTVChristina V Henningstad @christina_henningstad

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